05-22-2024 05:16 PM - edited 06-13-2024 07:31 PM
This article provides an overview of common metrics, measurement of outcomes, and considerations for measurement. This inventory is by no means exhaustive, but may serve as a starting point for companies to begin or review their impact measurement and reporting activities.
This inventory was developed by cross walking metrics collected and used by ACCP, CECP, Benevity, and a random-sample of corporate social impact reports.
A Note on Metric Types
Each metric is tagged with a metric type. These are offered to help facilitate thinking and discussion of metrics, however they are not set in stone. Whether or not a metric is an output or an outcome depends largely on the goals of the program or initiative, and its theory of change. See page 14 for discussion of logic models.
Input |
Activity |
Output |
Outcome |
Impact |
Company Resources: time, people, money, etc. | What Companies do with their resourcesPrograms offered and services provided | Immediate results of the activities: products, services, time spent | Resulting behavior, condition or state of well-being | Change in behavior, condition or state of wellbeing that resulted from the activities |
HOW MUCH WE DO |
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HOW WELL WE DO IT | ||||
IS ANYONE BETTER OFF? |
Category |
Metric |
Metric Type |
|
Representation |
% BIPOC, gender representation, additional identities among new hires |
Outcome |
How Well |
% BIPOC, gender representation, additional identities of employees |
Outcome |
How Well |
|
% BIPOC, gender representation, additional identities in leadership/C-Suite roles |
Outcome |
Better Off |
|
% BIPOC, gender representation, additional identities on the Board |
Outcome |
Better Off |
|
Pay parity/ pay comparison ratio - BIPOC, gender representation, additional identities |
Output |
How Well |
|
Employee Experience |
# of Employee Resource Groups (ERG) |
Output |
How Much |
% Employee participation in ERGs |
Output |
How Well |
|
# DEIB trainings offered |
Output |
How Much |
|
% Employees participate in DEIB trainings |
Output |
How Well |
|
% Leadership participate in DEIB trainings |
Output |
How Well |
|
% Employee participation in Employee Experience Survey |
Output |
How Well |
|
% Employee experience - by demographic |
Outcome |
Better Off |
|
% Employee rating of workplace culture - by demographics |
Outcome |
Better Off |
|
% Employee tenure/ retention rate |
Outcome |
Better Off |
BIPOC: Black, Indigenous, People of Color
Additional Identities: May include, but is not limited to LGBTQIA+ identities, disability status, veteran status, caste. This reflects the unique geographic, sector and issue priorities of each individual company. See Data & Privacy.
There is a fair amount of standardization in reporting when it comes to DEIB metrics. Differences will arise in how each specific company defines underrepresented groups (ie: BIPOC, LGBTIQA+, and gender representation), because this is contextual to geography and industry.
There are outcomes for staff and employees – such as satisfaction at work and representation in leadership. But there are also outcomes for the company’s profitability, such as employee retention, employee tenure, ranking on “best place to work” indices, or employer rating sites like Glassdoor.
Measuring workplace culture will be somewhat bespoke, as the exact wording will change based on the company and its focus. However these tend to include things like inclusivity, opinion of management and leadership, and work-life balance.
Data for DEIB outcomes is generally easier to access than other topics (with the caveat of regional data-collection limitations) and is gathered through company documentation and employee surveys.
DEI-Deconstructed offers practical guidance for both measurement, evaluation and implementation of effective DEIB strategies.
Although data for outcomes may be technically easy to gather, different countries and regions differ in what data an employer is allowed to collect. Additionally, many topics that focus on DEIB initiatives are sensitive, and employees may be wary or resistant to providing information for fear of discrimination. Companies will need to think critically about the specific information they are collecting, the reason for collecting, and how it might increase risk or discomfort to employees.
There is relatively consistency in this data as it is a prime metric for target-setting and reporting year-over-year performance. As you are reporting on DEIB metrics, it's important to not just look at only the numbers, but the change and progress they represent, as well as asking tough questions like Is this good enough? What information am I missing to represent the company as a whole?
What makes it hard |
What makes it worth it |
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