02-03-2024 01:53 PM - edited 05-07-2024 01:50 PM
At Pledge 1%, we believe businesses around the world have a tremendous ability to tackle some of today’s biggest social challenges. At the same time, shifting stakeholder expectations are compelling companies to be deliberate in the ways they contribute to a more just, inclusive, sustainable, and equitable world.
Time, product, profit, or equity pledges can help address social issues while creating a culture that unites employees, shareholders, customers, and partners around shared values. In the last ten years, we’ve seen again and again how creating a culture of giving back is not just good for the world, but also good for business.
In fact, making a commitment to social impact fosters positive brand reputation, attracts and retains talent, mitigates risk, and contributes to long-term sustainability. Additionally, it meets stakeholder demands and enhances access to capital by appealing to socially responsible investors and funds. Ultimately, supporting social impact is both a moral imperative and a strategic business move that supports a company's growth and success in an ever-evolving world.
And while our name suggests pledging "1%" . . . our framework is flexible and allows your company to decide what, when and how much you give back. Integrating philanthropy and sustainability into your core provides the biggest, long-term benefits to your company and your employees.
Appeal to Consumers |
Increase Shareholder Value |
of consumers are motivated to purchase from companies committed to making the world a better place (AFLAC CSR Survey 2019). | of investors believe efforts to help improve society and the environment contribute to return (AFLAC CSR Survey 2019). |
Attract Top Talent |
Increase Growth |
of workers say having societal impact is a strong expectation or deal breaker when considering a job (Edelman Trust Barometer 2023). | Companies with high employee engagement are 21% more profitable than ones with low engagement. |
Increase Employee Productivity |
Increase Employee Wellness |
of employees who work at companies with a strong sense of purpose say they’re more inspired, motivated, and loyal ( (PN Purpose Tracker 2020).) |
of US adults report lower stress levels due to volunteering. |
Retain Talent |
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reduction in turnover for employees actively engaged in company giving and volunteering efforts (2018 Benevity Engagement Study). | Individuals who engage in volunteering regularly report lower levels of depression, greater life satisfaction and a heightened sense of purpose (PN Purpose Tracker: Employee Perspectives on Responsible Leadership During Crisis 2020). |
Together, Pledge 1% members have ignited over $2B in new corporate philanthropy and inspired over 60 unicorns to set aside equity to sustainably fund their social impact. Join us!
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