Equity Case Studies
Case studies from companies that executed an equity pledge.
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Case Study: Corporate 1% Distributed - Twilio

Jeff Lawson, CEO and Co-Founder Committed 0.1% of company shares a year for 10 years post IPO. "One thing that we didn’t consider when we started Twilio was the role that we could play in helping nonprofits improve the world.” • Pledge 1% member: sin...

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VP, Member Impact, Pledge 1%

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Corporate: 1% Upfront - Crunchbase

Jager McConnell, CEO Transferred 1% of equity via warrants directly to corporate donor-advised fund (DAF). “Our mission is to help democratize access to opportunities. We believe that if we can help level the playing field, or at least raise awarenes...

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by • Community Manager

VP, Member Impact, Pledge 1%

  • 2073 Views
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Founder: 1% Pre-Exit - Atlassian

Co-founders committed personal equity equal to 1% of company; Ownership transferred pre exit. “We want to help other founders make what we believe will be one of the best decision of their lives.” • Pledge 1% member: since Dec 2014 • Pledge Types: Eq...

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by • Community Manager

VP, Member Impact, Pledge 1%

  • 2549 Views
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Founder: 1% Post-Exit - Pluralsight

Aaron Skonnard, Co-Founder & CEO Founders committed personal equity equal to 1% of company; Ownership transferred post exit. “We believe technology has the power to create freedom, equality and opportunity around the globe… that’s why we created Plur...

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by • Community Manager

VP, Member Impact, Pledge 1%

  • 2389 Views
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Hybrid: Founder & Corporate - Lookout

John Hering, Co-Founder 1% of equity via co-founder’ and CEO personal holdings & Corporate equity; Transferred pre-exit “Technology is changing the world, and it is critical that we ensure it is for the better. Pledge 1% is a platform that enables co...

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by • Community Manager

VP, Member Impact, Pledge 1%

  • 1519 Views
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