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Equity Case Studies
Case studies from companies that executed an equity pledge.
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Giving Back as a Small or Early-Stage Company
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The Pledge 1% Framework
Giving Back Starts With Your Leadership Team
Define Your Impact Mission, Vision & Values
Find the Right Nonprofit/NGO Partners
Announce Your Pledge
Organize a Volunteer Event for Your Team
Make a Donation
Volunteer
Define Your Volunteer Program Goals
Give Your Team Paid Time to Volunteer
Get Your Team Excited to Show Up
How to Partner with Nonprofits to Maximize Impact
Measure and Share Your Volunteering Impact
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Build Giving Into Your Success
Integrate Donations or Grantmaking Into Your Operations
Give, Measure, and Tell Your Story
Donate Your Product or Services
Put Your Expertise to Work for Nonprofits
Give Your Product or Services Without Stretching Your Team
Set Up Your Product Donation Process
Measure & Share Your Product Donation Impact
What about an Equity Donation?
Pledge Your Equity Early
Fundmentals of Responsible Business
Pledge 1% Overview
Basic social impact terms and concepts
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The Pledge 1% framework
The Business Case for Social Impact
Resources for Nonprofits
An insider's guide for nonprofits: leveraging corporate partners for greater impact
From pledge to action
Get started
Overview: 7 steps to setting up your social impact programs
Unit 1: Engage executives early
Unit 2: Determine your structure
Unit 3: Define your impact mission, vision and values
Unit 4: Choose your initial impact focus and nonprofit partners
Unit 5: Set your impact objectives and integrate with company goals
Unit 6: Announce your pledge
Unit 7: Build momentum with a quick win
Get started resources
PLEDGE 1% Sample Press Release
Sample Job Description: Senior Director of ESG / Social Impact
Sample Job Description: Head of Social Impact
Sample Job Description: Senior Manager, ESG and Sustainability
Sample Employee Community Engagement Survey
Activate a time pledge
Establish an employee volunteering program
Employee volunteering basics
Unit 1: Define your volunteer program goals
Unit 2: Create your employee volunteering program
Unit 3: Foster employee engagement
Unit 4: Partner with nonprofits
Unit 5: Measure and evaluate your volunteer program
Unit 6: Select a Volunteer Program Management Tool
Employee engagement resources
Sample: Volunteer Ambassador Application
Example: Twilio Volunteer Time Off (VTO) Program Guidelines
Sample Dollars for Doers Policy
Recording: Navigating the Economy, Mental Health and Social Impact
Resource Links: Skills-Based / Pro Bono Volunteering
Engagement blueprints
Women's History Month & International Women's Day
Making an Impact: Your Guide to Earth Month
Uniting for Change: A Resource for World Hunger Day 2026
Stronger Together: A Resource for Pride Month 2025
Honoring the Legacy: A Guide to Mandela Day
Giving Together: A Resource for GivingTuesday
Activate an equity pledge
Make an Equity Pledge
Unit 1: Why make an equity pledge?
Unit 2: Four questions to help you define your equity donation
Unit 3: Safeguard your equity commitment to optimize impact
Unit 4: Rally your Board
Unit 5: Choose your philanthropic partner
Unit 6: Maximize your impact
Equity Donation Decision Checklist
Equity Case Studies
Case Study: Corporate 1% Distributed - Twilio
Corporate: 1% Upfront - Crunchbase
Founder: 1% Pre-Exit - Atlassian
Founder: 1% Post-Exit - Pluralsight
Hybrid: Founder & Corporate - Lookout
Activate a profit pledge
Activate a Profit Pledge
Profit pledge basics
5 steps to operationalize your profit pledge
Activate a product pledge
Establish your product donation program
Product donation basics
Unit 1: Define your product donation goals
Unit 2: Choose your product donation model
Unit 3: Operationalize your product donation program
Unit 4: Measure and evaluate your product donation program
Webinar: Operationalizing a Product Donation Program with TechSoup
Measure your impact
Tell your story of impact
Impact measurement basics
Unit 1: Get started with impact measurement
Unit 2: Common metrics for philanthropy including grants, donations and product
Unit 3: Common metrics for employee engagement
Unit 4: Common metrics for diversity, equity, inclusion and belonging (DEIB)
Measurement Example: Philanthropic Giving
Measurement Example: Employee Engagement
Measurement Example: Diversity, Equity, Inclusion & Belonging
Impact Measurement Resources
Impact Measurement Toolkit
Responsible and Human Centered AI
Responsible and Human Centered AI
What is Responsible and Human Centered AI (and Why It Matters Now)
Integrating Responsible and Human-Centered AI Into Responsible Business and Social Impact Strategy
How Pledge 1% Is Putting Responsible AI Into Practice

Articles

Case Study: Corporate 1% Distributed - Twilio

Jeff Lawson, CEO and Co-Founder Committed 0.1% of company shares a year for 10 years post IPO. "One thing that we didn’t consider when we started Twilio was the role that we could play in helping nonprofits improve the world.” • Pledge 1% member: sin...

lawson.png twilio.png wck2.png case.png
Alicia_Schmidt
by • Community Manager

VP, Member Impact, Pledge 1%

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We're always looking for stories that inspire and inform our community, whether shared through our blog, member resources, impact report, or other Pledge 1% channels.