Equity Case Studies
Case studies from companies that executed an equity pledge.
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Case Study: Corporate 1% Distributed - Twilio

Committed 0.1% of company shares a year for 10 years post IPO. "One thing that we didn’t consider when we started Twilio was the role that we could play in helping nonprofits improve the world.” • Pledge 1% member: since August 2015 (Builder)• Pledge...

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by Community Manager

VP, Member Impact, Pledge 1%

  • 1858 Views
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Corporate: 1% Upfront - Crunchbase

Transferred 1% of equity via warrants directly to corporate donor-advised fund (DAF). “Our mission is to help democratize access to opportunities. We believe that if we can help level the playing field, or at least raise awareness for the fact that t...

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by Community Manager

VP, Member Impact, Pledge 1%

  • 1935 Views
  • 0 comments
  • 0 kudos

Founder: 1% Pre-Exit - Atlassian

Co-founders committed personal equity equal to 1% of company; Ownership transferred pre exit. “We want to help other founders make what we believe will be one of the best decision of their lives.” • Pledge 1% member: since Dec 2014 • Pledge Types: Eq...

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by Community Manager

VP, Member Impact, Pledge 1%

  • 2389 Views
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Founder: 1% Post-Exit - Pluralsight

Founders committed personal equity equal to 1% of company; Ownership transferred post exit. “We believe technology has the power to create freedom, equality and opportunity around the globe… that’s why we created Pluralsight One and joined the Pledge...

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by Community Manager

VP, Member Impact, Pledge 1%

  • 2257 Views
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Hybrid: Founder & Corporate - Lookout

1% of equity via co-founder’ and CEO personal holdings & Corporate equity; Transferred pre-exit “Technology is changing the world, and it is critical that we ensure it is for the better. Pledge 1% is a platform that enables companies to express their...

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by Community Manager

VP, Member Impact, Pledge 1%

  • 1393 Views
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New: Engagement Blueprints


Pledge 1% Engagement Blueprints help employees connect, celebrate shared values, and drive social impact on key awareness days. Each blueprint offers creative activities and resources that foster meaningful connections and strengthen your organization’s culture.