Michelle Eichner
Vice President, Product Marketing, Appfire
📍Arizona, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can amplify their social impact over the next decade by embracing a culture of sustained giving and community engagement. By embedding social responsibility into their core business strategies, companies like Appfire not only respond to immediate community needs but also drive long-term, systemic change. This involves not just annual events or one-off campaigns, but consistent support and partnerships with local organizations, investing in education, environmental sustainability, and equitable economic growth.
What’s the legacy you hope to leave for future generations?
The legacy I hope to leave for future generations at Appfire is one of empowerment and transformation. I envision a future where our commitment to giving back is so deeply integrated into our operations that every project we undertake has a component of community benefit, turning every achievement into a step towards greater societal well-being.
If you could choose one word to define your leadership style, what would it be and why?
Entrepreneurial. My leadership style is defined by a proactive, innovative approach that thrives on understanding market needs and tackling daily challenges head-on. This style allows me to inspire my team at Appfire to think creatively, act decisively, and embrace opportunities that drive our mission forward while adapting to the ever-changing business landscape.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Embrace change and adapt quickly. My advice to the next generation of women leaders is to always be agile and forward-thinking. Understand how current and emerging trends can impact your company, team, and the broader market. By staying adaptable and proactive, you can set standards and drive progress, turning challenges into opportunities to lead and innovate.
Embrace change and adapt quickly.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I am most excited about the evolving landscape of professional opportunities brought about by the advent of Generative AI and Agentic AI. This rapidly changing field offers a thrilling chance to continuously learn and adapt, allowing us to leverage these new technologies to simplify everyday tasks and enhance decision-making processes. This enhances our efficiency and effectiveness at Appfire in ways we couldn’t imagine 12 months ago.
