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Atrium is a next-generation consulting services company that helps organizations across diverse industries deliver on the promise of analytics and AI. As the market leader in data-driven CRM and analytics solutions, we help organizations make smarter decisions.


Habitat for Humanity International (HFHI), commonly referred to as Habitat for Humanity, is a nonprofit organization that helps families build and improve their homes with a focus on affordable housing to strengthen and stabilize communities around the world. With affiliates in all 50 states and 70 countries, HFHI has helped over 39 million people access safe, attainable housing.


While most interactions with the organization’s more than 1,000 affiliates occur in Salesforce, a combination of tools didn’t provide their team an all-encompassing overview that was automatically updated and easily accessible. HFHI needed to be able to monitor affiliate health in each location and overall, particularly to identify and monitor affiliates that may require more support and ideally grow to predict potential issues before they arise.


As part of Cultivate, Atrium’s social good program exclusively dedicated to donating time and expertise to nonprofit customers and charitable organizations, the Atrium team worked with HFHI to define their use cases, build out a project plan, and ultimately make better use of their existing Salesforce investment.


Within CRM Analytics, HFHI’s Salesforce-based analytics solution, the Atrium team combined HFHI’s different datasets and capabilities and provided employees and management an accurate, consolidated view into affiliate health. The organization can now see which affiliates are doing well and which may need more resources or structural help. Having a single source of truth enables HFHI to break down data and communication silos internally and deepen their use of analytics to better support their affiliates. HFHI has more accurate, comprehensive insight into patterns of affiliate health, allowing them to be more efficient in managing relationships with their affiliates and make more informed decisions.