GivingTuesday marks a day of radical generosity, encouraging individuals and companies worldwide to do good – both within their communities and beyond. Within the world of work, traditional corporate social responsibility commitments are constantly shifting. Beyond established firms and NPOs, startups are now also recognizing the need to take responsibility and cultivate a culture that is committed to creating impactful change.
At rready, a community of young, dynamic intrapreneurs, with a vision to transform the world of corporate innovation, the theme of social sustainability extends across functions and departments. From our core product that involves empowering employees to realize their intrapreneurial power through the KICKBOX program, to playing our part in effecting positive change daily, we aim to foster a vision that transcends beyond a quest for profit.
rready for diversity
What started off as an intrapreneurial movement, with the four founders, Dave, Reto, Ralph, and Vinz; all of whom share relatively similar backgrounds, is now a global team representing 12 different nationalities. Over the course of only nineteen months, recognizing the need to diversify, the founders have assembled a team reaching across all corners of the globe: from Brazil to Serbia, Macedonia, Namibia, the Netherlands, UK and Switzerland. The journey is far from over however, and rready strives to continue creating and building a more diverse team across all aspects of diversity to continue the exchange of unique perspectives and fresh ideas.
rready for sustainability
rready’s flagship product – the KICKBOX program - utilizes a proven methodology to encourage fun, gamified, scalable, and measurable innovation practices within companies. The easy-to-use approach simplifies the complex innovation process and makes innovation accessible to all employees – independent of their background or hierarchical position.
Beyond defining common business challenges which clients may be facing, the program can also be used to identify and unlock meaningful opportunities to expand impact and tackle questions and challenges surrounding
corporate social responsibility.
At Swisscom, the largest IT- and telecommunication company in Switzerland, the intrapreneur Marcel Roesch, used rready’s KICKBOX program to bring a new product with strong social impact to market. Using the interdisciplinary KICKBOX approach, he created help2type – a first-of-its-kind compact, haptic keyboard that can be flexibly attached to any smartphone, to make the digital world more accessible for those who are visually impaired.
rready for inclusivity
The Züriwerk Foundation, located in Switzerland, is committed to aid predominantly cognitive impaired people. By providing them housing, work, counselling as well as overall assistance, their aim is to enable these individuals to partake in everyday life comfortably.
Together with rready, the Züriwerk team produces and assembles the physical innovation toolboxes, better known as KICKBOXES which form an integral part of the KICKBOX program. Afterwards, these are then distributed to the relevant clients. For every KICKBOX produced, rready donates an additional CHF 1.- to the Züriwerk Foundation.
While rready encompasses a tongue-in-cheek, playful and a little out of the ordinary approach to innovation, we also aim to cultivate a culture where social responsibility is imminent in our every practice and where we play an active role in establishing a global force for good. Do you have an idea that is guaranteed to create social impact? Then you can now download the KICKBOOK for free here, and find your way towards validating your idea step by step.
