Just a few weeks before celebrating their first birthday as an organization, Morrison Outdoors is joining the Pledge 1%movement and donating 1% of all revenue from 2019 to Operation Warm, a registered non-profit providing new winter coats for children in need.
“We’re thrilled to be joining Pledge 1% and donating to Operation Warm during their #GivingTuesday campaign,” says Morrison Outdoors Founder Tavis Malcolm.
“With this donation, we’re giving back a piece of every dollar we’ve ever received, going back to the Kickstarter campaign that launched us,” he says. “We’ve had such fortunate early growth as a company and it’s important to me that helping our community is something that’s built into our business plans from the beginning.”
By joining Pledge 1%, Morrison Outdoors is committed to donating 1% of profit, product, or employee time (or combination of those) to charity. In the future, they plan to adopt this strategy formally into their company bylaws and apply for B Corp certification.
For now, though, they are focused on giving to Operation Warm at the onset of the winter season.
“Operation Warm is a natural partner for us,” explains Malcolm. “Camping is a luxury that we’re fortunate to have, and we want kids to have the same warmth and comfort on a daily basis that we try to create with our sleeping bags.”
Operation Warm is a national nonprofit that creates brand new, high-quality coats for children in need. Every child, regardless of their economic situation, deserves a brand new coat. Operation Warm partners with compassionate individuals and organizations across North America to give a gift of warmth, confidence and hope to millions of children in need. Operation Warm believes a brand new coat is more than a coat, promoting self-esteem, school attendance and outdoor play.
About Morrison Outdoors
Morrison Outdoors was founded in December 2018 with the mission to make getting outdoors with kids easier for parents. Their line of Little Mo Baby Sleeping Bags raised over $16k on Kickstarter in February 2019, and are now in stores in over 60 REI locations nationwide.
