This story was submitted by Good Stuff Partners.
We've helped launch a new public awareness campaign to tackle the fentanyl crisis called 'Hey Marin, WTF?'
Fentanyl is an opioid about 100 times more potent than morphine and can be found in counterfeit prescription pills, cocaine, heroin, methamphetamine, and other substances. It can also be found in every city and town across the county.
Marin residents are shocked to learn that fentanyl is so prevalent here and often see it as a problem that exists over the bridge. But every five or six days, we lose a person to an accidental overdose, which is more than twice the rate of five years ago.
The Marin Community Foundation asked us to join forces with OD Free Marin (Marin Public Health Dept), the Marin Independent Journal, and the County of Marin to develop a provocative campaign. It's fact-based and hard-hitting and should instigate uncomfortable conversations with family, friends, and colleagues. We want to raise awareness, increase access to Narcan (the drug that can reverse an opioid overdose) and remove barriers to substance use treatment.
Nobody in Marin is immune. Fentanyl doesn't care how old you are or how much money you have. We're all susceptible. This campaign aims to alarm everyone in Marin, so they understand the risks of fentanyl and how to find and use Narcan to save lives.
The 'Hey Marin, WTF' campaign will run for the next year and across the county in print, social media, bus shelters, and posters and will be shared widely with anyone who wants to help spread the word.
We've helped launch a new public awareness campaign to tackle the fentanyl crisis called 'Hey Marin, WTF?' For the past few months, we've dedicated at least 100 hours of our strategy and design to crafting a powerful new public awareness campaign.
Fentanyl is an opioid about 100 times more potent than morphine and can be found in counterfeit prescription pills, cocaine, heroin, methamphetamine, and other substances. It can also be found in every city and town across the county.
Marin residents are shocked to learn that fentanyl is so prevalent here and often see it as a problem that exists over the bridge. But every five or six days, we lose a person to an accidental overdose, which is more than twice the rate of five years ago.
The Marin Community Foundation asked us to join forces with OD Free Marin (Marin Public Health Department), the Marin Independent Journal, and the County of Marin to develop a provocative campaign. It's fact-based and hard-hitting and should instigate uncomfortable conversations with family, friends, and colleagues. We want to raise awareness, increase access to Narcan (the drug that can reverse an opioid overdose) and remove barriers to substance use treatment.
Nobody in Marin is immune. Fentanyl doesn't care how old you are or how much money you have. We're all susceptible. This campaign aims to alarm everyone in Marin, so they understand the risks of fentanyl and how to find and use Narcan to save lives.
The 'Hey Marin, WTF' campaign will run for the next year and across the county in print, social media, bus shelters, and posters and will be shared widely with anyone who wants to help spread the word.
So far, the campaign has gotten 325,000 digital ad impressions with a CTR (click-through rate) that's more than double the national average. On social media, the campaign has reached over 1,000 accounts and received double the predicted engagement. Seeing these impacts, we were motivated to make this an open-source campaign for anyone to use. If you know any organizations, cities, counties, or states that need these assets, please go here to access the free toolkit. By working together and spreading the message, we can help save lives.
