Coleman Insights
Raleigh, NC USA
Number of employees: 28
Coleman Insights provides quantitative and qualitative research—including perceptual research, music testing, content testing, focus groups, and online discussion groups—to audio brands in the radio, podcasting, and streaming industries. They have committed to pledging their Profit, Product, and Time towards helping the community.
Since learning about the program at Salesforce's Dreamforce conference in San Francisco a few years ago, Coleman Insights has integrated Pledge 1% and giving back into its DNA. Over the past five years, Coleman Insights team members have volunteered their time and given to charitable causes that span a wide range. This includes loading and unloading at the Urban Ministries Food Pantry in Raleigh, checking in golfers for the Lung Transplant Foundation's annual tournament, mulching in Raleigh's Nash Square, and making wreaths for Donate Life NC.
Coleman Insights hosts a Pledge 1% page on its website: https://colemaninsights.com/about/pledge-1-percent.
This past year, our relationship with Exchange Family Center in Durham, NC rose to a new level. Exchange Family Center makes children’s lives better by strengthening their families, teachers, and communities through proven counseling, coaching, and training. Coleman Insights President Warren Kurtzman joined the EFC board, and team members Jay Nachlis, Meghan Campbell, Eileen Genna, and Lauren Richardson have volunteered to help make the agency's 30th Anniversary Gala a success.
This past summer, the new Coleman Insights Culture Committee decided to focus on mental health as a company priority. This has included scheduling a family day at a farm on a Friday afternoon and fielding a team for Walk for Hope, which has helped fund millions in mental health research.
We are proud to be a Pledge 1% member and to make giving back an integral part of our company culture.
Their #1 tip or advice for companies?
It requires a core group of employees dedicated to making sure the program remains active and relevant. Not everyone will be actively involved, but a small group must be.
