This story was submitted by B1G1.
Creating over 330 million acts of kindness through incorporating global good into business actions.
In a world filled with challenges, there are individuals and organizations that stand out, making a real difference through their unwavering commitment to giving. One such initiative is B1G1 (originally known as Buy1GIVE1), spearheaded by a social entrepreneur, Masami Sato. B1G1 is not just a giving initiative; it's a social enterprise, a B Corp and a member of the Pledge 1% movement.
The B1G1 initiative has unlocked more than 330 million impacts so far. These are “acts of kindness” from thousands of businesses they have worked with over the years. And as a Social Enterprise, B1G1 also pledges 1% of their own income to create Global Good.
These impacts include more than half a million trees planted, and millions of days of access to education, healthcare and income generation opportunities to families…., bridging the gaps of inequalities and helping create a more sustainable world.
The Birth of a Vision:
Masami's journey from Japan to a global citizen was marked by a profound realization – the world is filled with inequalities, and something needed to change. In 2007, she founded B1G1 with the audacious goal of creating real WIN-WIN connections across cultures, people, and organizations. Little did she know that this endeavor would reshape the landscape of philanthropy and corporate social responsibility.
A Giving Revolution:
B1G1's unique approach challenges the status quo. It's not just about donating a portion of profits; it's about integrating giving into the core of business operations. For over a decade, B1G1 has been at the forefront of empowering businesses to give with purpose. They've inspired countless companies to adopt a simple yet powerful concept: for every product sold or service rendered, a tangible impact is made in the world.
Impact at Scale:
The impact of B1G1 speaks for itself. Year after year, they've gone above and beyond the 1% commitment, showing that giving can be limitless. From providing clean water to education, healthcare, and more, B1G1 has touched countless lives. Their global network of businesses, all united by the common goal of giving back, has become a force for positive change.
B1G1’s Unique Approach:
B1G1’s methodology and platform anable businesses of all types and stages to integrame micro impacts into what they do everyday. It ensures three important things: IMPACT, HABIT and CONNECTION.
If every business action can create a tangible impact regularly, we can tackle all types of global issues together.
Joining Forces to Make a Real Difference:
As Giving Tuesday approaches, B1G1 invites you to be a part of their mission. Whether you're a business owner, an individual, or part of the Pledge 1% community, you can join the movement to create a world where giving is an integral part of daily life.
The Power of Small:
B1G1's commitment to giving is a shining example of how businesses can be a force for good and every small action can lead to a positive global change. Masami's vision and B1G1's impact are proof that together, we can build a better world.
This Giving Tuesday, let's remember that giving isn't just about what we do once; it's about who we become in the process so that we can transform what we do all the time.
Together, we really can transform our world by creating a new habit.
For more information about B1G1 and their journey, visit their website here.
