As a growth marketing firm for values-driven organizations, Copilot Crew‘s response to COVID-19 has focused on helping as many small businesses as possible to navigate the crisis, and keep their companies going and growing.
“How we’re helping small businesses survive this environment is unique to each organization, but the common thread is using business as a force for good, finding ways to give back, and adapting quickly and efficiently,” co-founder Hunter Boyle says.
For instance, they’ve helped a woman-owned skin care client launch a campaign to support Beyond Blue, Australia’s leading nonprofit for mental health and wellbeing services. They’ve helped another client, a (carbon-neutral) corporate consultancy, shift their services to prioritize career transition assistance and leadership development in tough times. The crew has been helping a female-founded fashion client that’s had to close its retail outlets maximize online sales to help offset losses. And they’ve been helping a carbon-neutral shipping client reach and assist more Australian small businesses with the recent shift to delivery-only models.
Beyond the clients, Copilot Crew have been offering complimentary (virtual) 1-to-1 growth workshops to values-driven organizations and local small businesses.
These workshops help small businesses identify opportunities to make impactful shifts, from rapidly adjusting their business and marketing strategies, to repositioning their products and services on the fly to fit the radically altered needs of our new environment. Beyond immediate planning and pivots, these pro-bono workshops also help these organizations to look further ahead, envision the transition plans for what comes next, and be as ready as possible for the near-term future, post-lockdown.
“Small businesses are the lifeblood of our economy,” says co-founder Candice DeVille. “When they’re thriving, it lifts our other social ecosystems, especially when they team up with and support charities and put people first. We want to facilitate more of that now and keep it going strong into the future.”
