This piece is shared as part of Pledge 1%’s #GivingTuesdayNow campaign, which highlights how Pledge 1% members and the business community are coming together as a force for good to combat COVID-19.
The activation of the national defense law in the beginning of the crisis put a stop to services provided by gym studios and training services across the country. In the beginning, all registration and bookings made through the Connect to Fit application stopped completely.
Given that we already have a strong and operational online cashless payment system, we immediately launched online live fitness training sessions and encouraged our community of service providers to do the same.
Staying active at home during lockdown is not only important to maintaining our physical status, but is indeed important to maintaining a healthy and balanced mental status.
The lockdown pushed gyms and trainers to pivot and we started to deliver virtual workout sessions (both group, and one-on-one). This allowed gyms and trainers to maintain their source of income, and for those at home to maintain their sanity!
To that extent, we continued to encourage our trainers and gym owners to pivot and deliver classes virtually. We launched a campaign through which we directed proceeds generated towards the national COVID-19 fund.
