2020 has brought about unprecedented challenges, on both a local and global scale. Yet we remain inspired by the creative and impactful ways our Pledge 1% members around the world are stepping up to support those in need.
We’ve seen more and more companies join the Pledge 1% movement and use our new tools and resources to launch impact programs that safely engage employees, activate their products, and donate their profits and/or equity. Today, in the spirit of the global day of giving GivingTuesday, we are thrilled to recognize our members and celebrate the now 12,000 companies who have joined Pledge 1%.
As we navigate this new world, we have been forced to pause, learn, and create new tools to help companies safely and effectively have an impact. With the help of our Builders and our Covid Coalition, we’ve created a number of tools to help companies of all sizes and stages stop the spread. From our covid-19 resource page to our new Virtual Volunteering Playbook, we are working in partnership with our members to share ideas, brainstorm solutions, and publish free tools to help other companies safely engage their teams during this pandemic. For example, Twilio, in partnership with Pledge 1%, Okta, and Zoom, recently launched WePledge, a new program that empowers individuals and company employees to build positive change around the world by contributing 1% of their personal time or resources to do good.
We’ve also seen a new trend in companies pledging equity on the road to IPO. Setting aside equity for social impact allows companies to demonstrate their long-term commitment, differentiate themselves from competitors, and sustainably fund their social impact work for years to come. In the last 3 years alone, top companies who set aside equity for social impact have ignited over $500 million in new philanthropy via their IPOs. You can learn more about how to pledge equity by downloading our Equity Playbook today.
With all of the challenges and changes we’ve faced this past year, we are constantly reminded of the innovation and generosity from our community. To recognize all that they’ve done and continue to do, we’re highlighting how our members around the world are giving back this GivingTuesday with our #Pledge1Gives series. On our blog and social media we will be posting a story every hour throughout the day. Whether you have an established giving program or are looking to implement one, we hope these stories will provide you with inspiration and hope.
