Author: Reia
For our debut at RHS Chelsea Flower Show, we wanted to go beyond showcasing our products – and also use the platform to give back. As part of our Pledge 1% commitment, we partnered with We Are Grow, a community-led agroecological farm in North London.
Grow works with students from The Totteridge Academy, offering hands-on outdoor learning that nurtures connection to nature, food systems, and mental wellbeing. Through their programmes, they engage children, young people, and families who face barriers to education, wellbeing, and employment – using regenerative farming, nature-based education, and community workshops to build resilience and connection.
To support their incredible work, we donated 5% of all sales made at the Chelsea Flower Show to Grow. We’re also donating our plants from our stand to their site – some will find a new home in the Apiary Garden, others will be added to their agroforestry strips – ensuring the spirit of the garden lives on long after the gates have closed.
Our stand was designed in collaboration with garden designer Lottie Delamain, who helped translate the aromatherapeutic qualities of our three scents – SILVA, VERDE and FEN – into a layered, sensory planting scheme. Through soft herbs, textured foliage and thoughtful composition, the space brought our nature-led ethos to life.
At Reia, our mission is simple: to make it easier for people to care for themselves and the planet, without compromise. Supporting organisations like Grow is one of the ways we’re bringing that mission into action through Pledge 1%.
