Springers have cleaned up beaches with Alliance for the Great Lakes, donated food and clothing to children and families through the Cara Program and Cradles to Crayons, and volunteered in classrooms doing job shadowing and career day presentations with Junior Achievement and IC Stars.
Employees have also contributed personal funds to two campaigns for United Mitochondrial Disease Foundation and the National Hemophilia Foundation. These initiatives were run by Springers’ whose family members are affected by these disorders, and the response was amazing. Watching the SpringCM family come together to support one another is truly inspiring and has led to a more tight-knit dynamic.
All of our efforts have been meaningful, but our favorite so far is #BenioffMeetJames. Leading up to Dreamforce 2017, we launched a campaign to help our Digital Media Guru, James Serra, meet Marc Benioff. Using the hashtag #BenioffMeetJames and a series of videos, we spread awareness across social media. If you missed the videos, you can find them here.
While this campaign is one of our favorites because of how fun it was, the best thing about #BenioffMeetJames is the cause behind it. For each retweet of the hashtag, we planned to donate $1 to the UCSF Benioff Children’s Hospital. And, if Marc actually met James at Dreamforce, we’d double that donation (spoiler alert: it happened!) To top it off, for each booth scan at Dreamforce, we’d donate another $1. All in, SpringCM was proud to donate $10,000 to the Children’s Hospital.
“Marc Benioff and his team are extremely gracious to charities and nonprofits. SpringCM really wants to help and contribute to the culture of giving that they’ve started.” – Greg Buchholz, President and COO at SpringCM.
We were blown away by the support of this campaign, from Salesforce employees, Partner companies, and people we had never met before on social media.
If you’re a newer Pledge 1% member or a small startup, you don’t have to wait until you’re more established to start weaving in a culture of giving back at your company. #BenioffMeetJames has proven that the power of social media and a little creativity can go a long way, and do a lot for people in need!
Originally posted: November 28, 2017
