GoSquared
London, England
Number of employees: #10
GoSquared is a email marketing and web analytics tools developer. They have committed to pledging their product towards helping the community.
Did you know that over 300 billion emails are sent every day, emitting between 4g and 50g of carbon per email? - BBC Science Focus
It’s not possible to stop sending emails. But what is possible is to offset the carbon generated through how we market our business including email campaigns - something most of us don’t even realise is contributing towards the climate emergency. This is the mission of GoSquared, with the product we have created called EcoSend.
Having partnered with Tree Nation, we have made it possible to plant a tree for every 5,000 emails sent on our platform. Although still in its infancy, through EcoSend we have already planted over 1,000 trees on behalf of our clients.
For businesses, we’ve ensured the benefits to them couldn’t be sweeter, meaning they do not have to compromise on any essential tools or technologies due to switching to a green marketing platform. We founded GoSquared in 2006, and offer a comprehensive range of tools so that businesses can intuitively send marketing campaigns to generate the right results. Our EcoSend customers also benefit from this broad range of features.
Our original products, GoSquared Engage and Web Analytics are trusted by thousands of businesses, including Deloitte, GlobalData, L'Oréal, Estée Lauder and many more. We are now looking to inspire clients new and existing with EcoSend to tackle a section of the climate emergency that is yet to be addressed by other marketing platforms.
Most importantly, everyone on our team has a genuine passion and enthusiasm for the climate. As part of our efforts to do our bit, we also organise regular team litter picks around London.
"We are honoured to be a part of the 1% pledge, and it has been a springboard for us to learn about how we can make even more of an impact in the wider world, both in terms of our EcoSend product as well as individuals. The EcoSend, and the wider GoSquared team ethos very much aligns with how we are pledging our time, profit and most importantly our energy to helping our climate. "
-James Gill, CEO of GoSquared, creators of EcoSend.
Their #1 tip or advice for companies?
That doing good for others is one of the best things you can do for yourself. Every single person on the team feels far better than they ever expected after taking part in our Pledge 1% activities.
