Originally published on growthanimals.com. Written by Chris Thornhill
Growth Animals joins the Pledge 1% Movement and Pledges to Donate a minimum of 1% of Time and Product to Charities
Growth Animals announced today that it has joined Pledge 1%, a global movement to create a new normal for companies of all sizes and stages to have a positive social impact through their business. Growth Animals is joining thousands of companies around the world who have committed to Pledge 1% of either their product, profit, equity, and/or staff time to a charity of their choosing. Growth Animals is proud to announce its commitment to donate 1% of Time and Product to a wide range of charity partners. Co-Founder and CEO, Chris Thornhill, explains what that partnership means and how it’s only the beginning of the company’s social impact journey.
What will the partnership mean in practice?
Every member of Growth Animals has made a commitment to provide free expertise to at least one charity per year. That means pledging a minimum of 1% of our Time and Product to pro bono charity consulting. This will provide invaluable marketing support to charities looking to grow awareness and donations to their cause. Furthermore, each member of the team will have the freedom to choose which charities they want to partner with and support.
What gave you the idea to Pledge 1%?
I’ve been actively involved with Dementia Support for over a year now and in my position as Trustee, have become a strong advocate for corporate philanthropy. I’ve experienced firsthand the benefits of pledging time and expertise to charity and am excited for the whole team to get a taster of that too. Doing so through Pledge 1% seemed like a brilliant way of formalising our commitment, with an organisation that has a track record of encouraging other companies to take the pledge and leverage their business as a force for good. Contributing to this relatively small proportion of time and product feels like a no-brainer. The charities will really gain from my team’s wealth of experience and the team will feel incredibly proud and empowered.
What’s next in your ethical marketing journey?
Over the coming weeks, we’ll be revealing more partnerships that we’ve been working on, that will further extend our ethical credentials with some of the most exciting and innovative organisations in the world. This will include pledges across climate change, social impact and of course, ethical marketing. As an ethical marketing consultancy, we believe in establishing a new standard of marketing in which everyone wins, enabling clients to accelerate business growth through clever and conscious ethical marketing which helps and inspires, as opposed to persuades and psychologically manipulates. To help clients do that, we’ll shortly be launching our Ethical Marketing Healthcheck. Based upon our existing and highly popular Growth Healthcheck, it will give businesses a snapshot of where they currently stand from an ethical marketing point of view and provide useful tips and tactics they can employ to drive their growth, while doing so in a positive and ethical manner.
About Pledge 1%
Pledge 1% is a global movement that inspires, educates, and empowers every entrepreneur, company, and employee to be a force for good. Over 12,000 members around the world have used Pledge 1%’s flexible framework to ignite half a billion dollars in new philanthropy. To learn more about Pledge 1% and to take the pledge visit www.pledge1percent.org.
