Cruise is proud to have joined Pledge 1% this past April as part of our launch of Cruise for Good - our social impact program leveraging our zero-emission, self-driving vehicles to positively impact the communities we serve.
The mission of Cruise for Good is to connect and support communities where and when we are needed most. Since beginning operations in response to skyrocketing food insecurity during the COVID-19 pandemic, Cruise for Good has delivered more than 1.8 million meals to low-income communities in our hometown of San Francisco by partnering with the San Francisco-Marin Food Bank and SF New Deal - and this is just the beginning.
Michael Wirkkala, COO of the San Francisco-Marin Food Bank shares, “Cruise's collaboration and partnership was invaluable in making it possible for us to quickly scale up and ensure low-income seniors in our community didn't have to risk their health to access fresh groceries.”
By joining Pledge 1%, Cruise is dedicating at least 1% of our fleet to social impact - so our commitment to our communities will grow and scale as our business does. This ensures that traditionally underserved communities can benefit from the access and connection that our fleet can provide. We’re also committed to encouraging others to join the Pledge 1% movement and share our first-hand experience in the Pledge 1% Playbook -- together we can all do our part to improve our communities for the better.
