RESEARCH TRIANGLE PARK, NC, August 14, 2018 – Coleman Insights announced today that it has joined Pledge 1%, a global movement inspiring companies of all sizes to integrate giving into the DNA of their business. Over 1,500 companies in 40 countries have joined the movement.
As a Pledge 1% member, Coleman Insights will donate one percent of its annual profits and one percent of the services its produces each year to non-profit organizations that meet criteria set by a committee of company employees. In addition, Coleman Insights employees will donate one percent of their annual working hours to volunteer on behalf of non-profit organizations,
Coleman Insights President Warren Kurtzman explains, “We decided to publicize our participation in Pledge 1% not to pat ourselves on the back, but to encourage other media and research companies in the industries we serve to build giving back to their communities into their everyday business practices. A program like Pledge 1% is perfect for companies willing to make a specific commitment to supporting community and charitable organizations.”
“We are incredibly excited that Coleman Insights has taken the pledge,” said Amy Lesnick, chief executive of Pledge 1%. “Coleman Insights can play a pivotal role in building this movement and promoting a new normal in which all companies—big and small—integrate giving back as a core value in their business.”
Learn more about the Coleman Insights Pledge 1% initiative here.
About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a research firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Univision, Bonneville International Corporation, Hubbard Radio, Newcap Radio, Emmis Communications, SummitMedia, Bauer Media, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Neuhoff Media, Delmarva Broadcasting Company and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.
About Pledge 1%
Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating giving back into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their
communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.
