Coleman Insights is a media research company that specializes in building strong brands and developing great content for radio stations and media brands around the world.
Coleman Insights President Warren Kurtzman learned about the Pledge 1% initiative while attending Dreamforce in San Francisco, and began thinking about how he could implement it within the DNA of his organization. In early 2018, he shared with the team that Coleman Insights would pledge 1% of its profits, 1% of product services, and 1% of employee time to charitable causes.
To help us keep track of our volunteer goal, we have implemented a visual aid: an empty fish tank that we drop ping pong balls into. One ping pong ball represents 1 hour of volunteer work. Our goal is to fill the fish tank to the top with ping pong balls. Coleman Insights employees have been filling up the fish tank with volunteer hours served at a large number of charitable organizations within the Research Triangle area.
Team members raised money by playing in the Exchange Family Center’s Pinwheels Mini-Golf tournament. The Exchange Family Center makes children’s lives better by strengthening their families, teachers, and communities through proven counseling, coaching, and training.
Team members regularly volunteer at the Urban Ministries of Wake County food pantry to help restock shelves and bring in donations. Coleman Insights maintains an ongoing food drive for employees to donate food to the food pantry. Since 1981, Urban Ministries of Wake County has responded to our neighbors in crisis by providing basic needs – food, medicine and shelter.
Coleman Insights Vice President of Business Operations Eileen Genna worked the registration table for the Lung Transplant Foundation golf tournament. The Lung Transplant Foundation’s mission is to provide confidential, compassionate, one-on-one support for lung transplant recipients and their caregivers at all stages of transplantation and is headquartered in Durham, North Carolina.
Team Coleman also volunteered with the Raleigh Department of Parks, Recreation, and Cultural Resources to clean up and mulch Nash Square in downtown Raleigh.
For Thanksgiving this year, team member Jennifer Donnelly helped to organize donations for Southport Business Parks Adopt-a-Turkey campaign. This campaign collects Thanksgiving Dinner fixins to benefit the families of Big Brothers Big Sisters of the Triangle so they could have Thanksgiving dinner.
Kurtzman has also been very passionate about spreading the word of Pledge 1 %, and sent an email to all clients encouraging them to make the pledge. We’re looking forward to another exciting year proudly participating in Pledge 1%!
