Moment marketing company commits to giving with new charitable arm, joins the Pledge 1% movement
Aki Technologies, the moment marketing company that improves the mobile ad experience by identifying moments consumers are most receptive to marketing messages, is doubling down on its commitment to better experiences with the launch of Aki for Good, a new philanthropic arm dedicated to giving back.
As one of its first Aki for Good initiatives, the company has joined the global Pledge 1% movement. Pledge 1% encourages and challenges individuals and companies to Pledge 1% of equity, profit, product, and/or employee time for their communities. Every Aki office (New York, Chicago, Los Angeles, Mexico City and San Francisco) will designate a day of service each quarter. Aki’s New York team recently spent a day with the Make-A-Wish Foundation, while Aki’s San Francisco office helped Glide, a community dedicated to alleviating suffering and breaking the cycle of poverty.
“Today’s business leaders are challenged to consider their impact on the world beyond the bottom line, and it’s deeply inspiring for us,” said Scott Swanson, CEO of Aki Technologies. “For Aki Technologies, the decision to be a part of this broader philanthropic movement rose organically—whether in the context of ad experiences or building a team, it’s part of our DNA to be thoughtful about how our actions impact others. I couldn’t be more excited to launch Aki for Good and join Pledge 1% as one of our first initiatives.”
Last year, Aki celebrated the holiday season by launching Aki Giving Moments, in which it donated $10,000 to the Make-A-Wish Foundation. As part of that effort, Aki also donated bonus impressions to the charity of choice for advertisers who executed Q4 campaigns. The annual campaign is coming back for the 2019 holiday season.
To learn more about Aki for Good, or Aki’s Giving Moments, visit Aki for Good. For information on how Pledge 1% can help your company give back, check out Pledge 1%.
About Aki Technologies
Aki Technologies helps brands personalize advertising through the power of mobile moments. Through its unique methodology, Aki uncovers patterns in mobile behavior to give brands an unprecedented view of consumer needs and wants as people move through their days. Leading brands use Aki’s moment marketing science to inform strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. The company has offices in San Francisco, New York, Boston, Los Angeles, Chicago, Bentonville and Detroit. To learn more about the company visit http://www.a.ki.
