Go Give One This Giving Season
Introduction
Less than 8% of people in low-income countries have been vaccinated compared to more than 60% in high-income countries. That means 1 in every 13 people in a low-income country has received their first vaccine compared to 1 in every 2 people in high-income countries which continue to stockpile more vaccines while others continue to wait.[1] With the risk of mutations and a ripple effect on the global economy, vaccine inequity and rising COVID-19 rates impact us all.
Join us in helping to raise funds for Gavi COVAX AMC and invite your employees and external partners to take part in the challenge by donating and sharing with their own friends and family.
To engage your employees and external partners, please feel free to utilize the attached updated Go Give One Donation Giving Season Communications Toolkit . In this toolkit, you will find everything you need to promote the challenge to your employees and external partners including details on the campaign rollout, sample social media assets, and more.
By donating $5 to Go Give One, you can fund one COVID-19 vaccine for someone most in need and help end the pandemic. We’re all on the same team in the fight to end the COVID-19 pandemic. What gift could be better?
https://gogiveone.org/coalition/
The following assets can be found here:
- Static and animated posts for social media:
- Secret Santa
- Christmas and Boxing Day
- Go Give One explainer video here 2 x 15 second
Suggested social media copy
Go Give One Explainer Video
Vaccines help provide vital protection against COVID-19, but not all of us are able to access them. Help close the #VaccinEquity gap by donating to #GoGiveOne. Simply head to our website to donate $5 and buy a vaccine for someone who needs it most: [link to video]
Secret Santa
Donate to @WHOFoundation’s #GoGiveOne and help make sure everyone, everywhere has access to COVID-19 vaccines [https://gogiveone.org/coalition/]
Christmas and Boxing Day, December 24 – 25
COVID-19 #VaccinEquity starts with you. @WHOFoundation’s #GoGiveOne gives you the unique opportunity to protect those who need it most this holiday season [https://gogiveone.org/coalition/]
Social Media Tags and Handles
These hashtags can be used on your social media channels to express your support for the Go Give One campaign and show you are part of the wider conversation around COVID-19 vaccine equity. Make sure to follow and tag WHO Foundation accounts – the home for Go Give One on social:
Social Media Tips
- Use your channel’s analytics and insights to determine when your followers are most active as an indication of when to post
- To drive awareness and consideration prior to each event, we recommend posting seasonal content for Giving Tuesday, Black Friday, and Cyber Monday the day before. Christmas should go live on the morning of, while Secret Santa content should go live in the week before the allocated gift exchange date
- Use relevant hashtags on Instagram such as #stopthespread, #globalhealth and #VaccinEquity, alongside other pandemic-related hashtags
- When uploading the video to Facebook, ensure that the video title and video tags use relevant keywords
- Re-share your grid post to your story on Instagram, to capture followers viewing there
- Pin your posts to the top of your Facebook and Twitter profile
- Ensure you respond to all comments as quickly as possible to encourage live conversation and discussion
- Where possible, encourage those commenting to visit the Go Give One website to donate, and use the Link Sticker within your Instagram Stories to drive further traffic
Background
What is the Go Give One campaign?
Go Give One is a COVID-19 fundraising campaign with no borders. The campaign calls on everyone, everywhere to play their part in helping to vaccinate the world. Created by the WHO Foundation, the money raised goes to an international financing mechanism called COVAX Advanced Market Commitment (AMC), which funds COVID-19 vaccines for lower-income countries, helping protect those who need vaccines the most.
Why has the campaign been launched?
This campaign was launched in response to the growing global vaccine equity gap and many people asking what they can do to help. With a small number of countries rolling out the majority of doses, many countries are being left behind and unable to vaccinate their populations. As the quickest route to recovery, people-powered vaccines can pave the way for everyone, everywhere to be vaccinated.
What can the public do?
Every $5 donated purchases one vaccine. Our aim is to get people around the world to take part in this campaign with the money raised going to the Gavi COVAX AMC, which funds COVID-19 vaccines for lower-income countries, helping protect those who need vaccines the most.
[1] Vaccine Equity, UNDP
Rose Spitzer
Director, Pledge 1% Community
rose@pledge1percent.org
