Adapting your approach to impact conversations in the workplace makes a difference. Yes, you can “talk” about return, about extending a picture beyond your balance sheet and/or GDP that depicts a more complete view of what’s going on. You can talk of business opportunities, or the dangers of inaction, of taxes and pollution fees...
BUT: As Professor Rebecca Henderson puts it: "one of the best ways to maximize profits is to care about more than maximizing profits". My social impact tip is to reframe your thinking: Sustainability and Happiness are not at the expense of profit but a MEANS to it. Profit is a RESULT. There is a better way to do business, there is a better way to operate as species in big numbers.
We really are entering in the Age of Purpose, the question is: do you want to be part of it?
The statistics above are very compelling Ines. Thank you for sharing your tip and your book! As an author, I hope you'll join us for the Pledge 1% Book Club kicking off next year.
Happy New Year!
The Climate Action and Green Recovery Playbook will serve as a roadmap for all Pledge 1% companies to get involved in combating climate change through leveraging our unique resources, employee activations and engagement, and internal and external policies that consider all stakeholders, including the planet.
Playbooks are a Pledge 1% Member resource. Not a Member yet? Take the Pledge today for full access to the Pledge 1% tools & resources.