Case Study: Slack Product Donation During COVID [Video]

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As a online workspace company, Slack was particularly positioned to help nonprofits at the onset of the Covid-19 pandemic. But doing so meant rethinking their entire product donation strategy — the sooner the better. 

Watch Maddy Ciminio, Global Program Manager of Slack for Good, discuss in April 2020 how the team re-thought their entire product donation strategy in less than a month to serve nonprofits during this tricky time. 

You'll see...

• Slack's pandemic product donation strategy and product rollout timeline
• Key learnings from real-time nonprofit implementations and feedback
• Two nonprofit case studies and lessons learned

Additional Resources

• See more thought leadership videos on our Events page
• Explore more ideas around product donation in our Product Donation 101 article or the Product Donation Playbook 
• Find more case studies by clicking on our "Thought Leadership" label

Note: Some assets (such as playbooks) are only available to Pledge 1% members. Take the pledge today to join!

Tell us about you! 

Did your company's donation strategy change during the pandemic? Or did Covid-19 inspire your company to start giving back? Let us know about your experiences (and questions!) in the comments below. 

About the COVID Coalition

The global pandemic and its economic implications impacted businesses, employees, customers, families, and communities all over the world. The Pledge 1% community and companies came together to form a Coalition to support three incredible grant-making institutions: The United Nations Foundation, the CDC Foundation, and the Silicon Valley Community Foundation. As a global movement for social impact, we knew we were in a unique position to convene, aggregate resources, and amplify opportunities to make a difference.