Renata Rusiniak is an employer brand builder fueled by a desire to foster connected corporate cultures and extra engaged employees. With a blended background in human resources, marketing, communications, and corporate social responsibility, Renata is well-positioned to engage audiences with authentic storytelling about people, programs, and social governance. She has worked across multiple business sectors including cybersecurity (eSentire), finance (Manulife), technology devices (BlackBerry and L3-Harris), and food (Cadbury-Schweppes) within Canada, Australia, and New Zealand.
Her 20 years of corporate experience has led Renata to the opportunity to apply her domain expertise and create bigger impacts as the Principal and Founder of Green Horseshoe Solutions – enabling companies to build their employer branding through revitalizing engagement programs, forging community partnerships, instituting corporate social responsibility practices, and communicating impacts that matter.
Renata holds an honours BA from the University of Waterloo and a Certificate of Community Involvement from Boston College Centre for Corporate Citizenship. She is a certified Corporate Social Responsibility Practitioner and believes that investing in people and the planet paves the way for profits.
Originally from Hamilton and currently residing in Guelph, ON with her husband and two sons, Renata is active in her local community.
She currently serves on the Board of Directors for the Donkey Sanctuary of Canada, advises as part of the Strategy Committee for the Guelph Community Foundation, and mentors social enterprises at Innovation Guelph. Previously, Renata has served as a Board Director with the Greater Kitchener-Waterloo Chamber of Commerce (including 2 terms as Chair of the Board) and Leadership Waterloo, mentored with Women in Communication and Technology (WCT), served as a member of the University of Waterloo Alumni Council and volunteered her time in the equine community. Renata is an avid skier, equestrian, and general advocate of all things outdoorsy.
