Creative strategist…
Journalist…
Copywriter…
Project manager…
AI experimenter…
Content creator…
Analytical thinker…
Design Thinking trainer…
Marketing specialist...
More than two decades of experience in communication, advertising and marketing.
These are all roles I have been — and, in many ways, still am.
What I truly enjoy is using the tools of communication to build bridges between products and people.
Not just to capture attention, but to create connection.
Not necessarily loud advertising (although that has its place too), but meaningful dialogue above all.
