Oooh this is great @Alicia_Schmidt !
Apple's branding and narrative are so compelling, this article as well breaks down the mechanisms they use to create great visual storytelling: https://medium.com/@fulltime.drago/how-apple-is-using-video-to-tell-stories-7ee5062afafe
Definitely think it's such a challenge to remember to share out these stories in our own businesses as the year rolls on
KALI NORMAN
Social Impact @ Atlassian Foundation
www.atlassianfoundation.org
