12 Days of Tips - Day 3: Reframe your thinking & adapt your approach!

[InesGarcia]

Adapting your approach to impact conversations in the workplace makes a difference. Yes, you can “talk” about return, about extending a picture beyond your balance sheet and/or GDP that depicts a more complete view of what’s going on. You can talk of business opportunities, or the dangers of inaction, of taxes and pollution fees...

BUT: As Professor Rebecca Henderson puts it: "one of the best ways to maximize profits is to care about more than maximizing profits".  My social impact tip is to reframe your thinking: Sustainability and Happiness are not at the expense of profit but a MEANS to it. Profit is a RESULT.  There is a better way to do business, there is a better way to operate as species in big numbers.

Pledge 1% data shows:

• 87% of consumers believe corporations should place equal weight on business and supporting communities
• Companies with engaged employees see a 26% higher revenue per employee & 13% higher total returns to stakeholders

We really are entering in the Age of Purpose, the question is: do you want to be part of it?

(ref: www.sustainablehappyprofit.com)

Related: GetAgile Writes the Book for Social Impact Measurement

[RoseSpitzer]

The statistics above are very compelling Ines. Thank you for sharing your tip and your book! As an author, I hope you'll join us for the Pledge 1% Book Club kicking off next year. 

Happy New Year!