Equity Case Studies
Case studies from companies that executed an equity pledge.
Learning Paths

Articles

Case Study: Corporate 1% Distributed - Twilio

Jeff Lawson, CEO and Co-Founder Committed 0.1% of company shares a year for 10 years post IPO. "One thing that we didn’t consider when we started Twilio was the role that we could play in helping nonprofits improve the world.” • Pledge 1% member: sin...

lawson.png twilio.png wck2.png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 781 Views
  • 0 comments
  • 0 kudos

Corporate: 1% Upfront - Crunchbase

Jager McConnell, CEO Transferred 1% of equity via warrants directly to corporate donor-advised fund (DAF). “Our mission is to help democratize access to opportunities. We believe that if we can help level the playing field, or at least raise awarenes...

jager.png 2560px-Crunchbase_wordmark_dark_blue.svg.png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 829 Views
  • 0 comments
  • 0 kudos

Founder: 1% Pre-Exit - Atlassian

Co-founders committed personal equity equal to 1% of company; Ownership transferred pre exit. “We want to help other founders make what we believe will be one of the best decision of their lives.” • Pledge 1% member: since Dec 2014 • Pledge Types: Eq...

mikeandscott.png horizontal-logo-gradient-blue-atlassian.png atledu.png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 782 Views
  • 0 comments
  • 0 kudos

Founder: 1% Post-Exit - Pluralsight

Aaron Skonnard, Co-Founder & CEO Founders committed personal equity equal to 1% of company; Ownership transferred post exit. “We believe technology has the power to create freedom, equality and opportunity around the globe… that’s why we created Plur...

skonnard.png 2560px-Pluralsight_Logo.png plural.png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 691 Views
  • 0 comments
  • 0 kudos

Hybrid: Founder & Corporate - Lookout

John Hering, Co-Founder 1% of equity via co-founder’ and CEO personal holdings & Corporate equity; Transferred pre-exit “Technology is changing the world, and it is critical that we ensure it is for the better. Pledge 1% is a platform that enables co...

johnhering.jpeg lookout-new-logo.png lookoutvols.png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 531 Views
  • 0 comments
  • 0 kudos

Hybrid: Founder & Corporate - Yelp

Jeremy Stoppleman, CEO 1% of equity via co-founder’ and CEO personal holdings & Corporate equity; Transferred pre-exit. “Technology is changing the world, and it is critical that we ensure it is for the better. Pledge 1% is a platform that enables co...

yelpceo.png Yelp_Logo..png case.png
by Community Manager

VP, Member Impact, Pledge 1%

  • 487 Views
  • 0 comments
  • 0 kudos
Announcements

New: Engagement Blueprints


Pledge 1% Engagement Blueprints help employees connect, celebrate shared values, and drive social impact on key awareness days. Each blueprint offers creative activities and resources that foster meaningful connections and strengthen your organization’s culture.