Originally posted here.
By Alison Michalk
Quiip facilitates online conversations between brands and humans using world-class community management. Our mission is to connect, protect and support people online.
As a B Corp, our vision is to be a socially & environmentally committed business leader. We strive to push the boundaries of what is expected in responsible business. Sharing the progress of our impact is important to us, as is the satisfaction for our clients and team.
Measurements of our impact are tracked and published in our annual Impact Reports. A previous report of our impact can be read here, FY22.
In FY23 we made a number of advances
We are proud of the incredible work we have been able to deliver to clients over the last financial year. We provided world-class services to a large range of clients and improved their impact through connecting, protecting and supporting people online.
Team
We added five new Quiipees to our growing team – based across numerous time zones in northern and southern hemispheres.
We continued to offer our team bonuses, interest-free loans, primary and secondary caregiver leave, donation matching, access to a socially responsible superannuation fund and paid volunteer time.
We remained focused on creating a positive, safe, and healthy work environment offering access to our employee assistance program, Uprise.
Our team also shared their valuable industry knowledge on AI and community management, tackling racism online, the dark side of Facebook ads and much more on the Quiip blog.
We are pleased to share our internal employee satisfaction survey delivered an outstanding 9.5/10 when asked, “overall how would you rate Quiip as a place to work.”
"I am very energised in creating an extraordinary company that values people and planet over profit – we’ve made some huge gains in the last year. I am honoured to share them with you here."
- Alison Michalk, CEO of Quiip
Clients
We are proud of the incredible work we have been able to deliver to our clients over the last year.
Our Client Listening Report, conducted in November 2022, saw us improve our ‘net promoter score’ from 9.2 to 9.7. Not only is a high standard of client service delivery important to us, this comprehensive review and feedback creates transparency within the company.
B Corp
United Nations’ Sustainable Development Goals (SDGs)
Created by the United Nations in 2015, the Sustainable Development Goals (SDGs) comprise 17 goals and 169 actionable targets to end poverty, fight inequality and injustice, and tackle climate change by 2030.
At Quiip, we recognise that private enterprise has a significant role to play in achieving these SDGs. One of the six identified transformational challenges required to meet the goals is “digital transformation” in which social media and online communities have an important role to play. We chose to work towards 5 specific goals through our pro-bono work, and our giving commitment.
Our 5 key SDG focuses:
#3 Good Health & Well-being
#4 Quality Education
#5 Gender Equality
#10 Reduced Inequalities
#13 Climate Action
Environmental
At Quiip, we acknowledge the planet as a primary stakeholder. We understand the criticality of climate change and that our actions and decisions can contribute to its impacts, prevention, or reversal.
- While we recognise the need to avoid and reduce emissions first and foremost, Quiip supported carbon offset projects, while maintaining Carbon Neutral* status via the Trace platform.
- We published our Ethical Charter that guides and shares our decision making process.
- We donated A$20,000 to four climate-change focused organisations: Climate Council, Seed, Karrkad Kanjdji Trust and the Kelp Forest Alliance. Plus, A$1000 to the Women’s Environmental Leadership Australia (WELA) Giving Circle.
- We maintained our company travel policy, minimising non-essential air travel. We also ensured local travel adhered to accommodation and transportation modes that reduced our impact.
- We demonstrated environmental advocacy by participating in Seed’s campaign calling for no public money for fossil fuels.
- As a business we have committed to halving emissions by 2030 and reaching Netzero by 2050.
- In April 2023 we launched a unique multi-year project initiative to measure the carbon footprint of our employees’ homes, due to our remote business model.
- Across 2023 we worked on our Impact Roadmap – a comprehensive roadmap detailing over 100 specific actions the business is working towards, across 10 impact areas (results released in FY23 Q2).
*We acknowledge that carbon neutral is no longer a useful term, so we are working towards genuine emission reductions at Quiip. Our FY23 footprint will be calculated and verified in November 2023.
Social
At Quiip our vision is to be a socially responsible business. In terms of our social impact -our mission itself is to connect, protect and support people online by creating safe and inclusive spaces. As a B Corp we recognise people as primary stakeholders. This includes staff, clients, suppliers and the members we engage with online.
Our work saw us deliver services to: reduce gambling harm (Victorian Responsible Gambling Foundation); dismantle barriers to physical activity for women (This Girl Can – Victoria);improve road safety and decrease road deaths (StreetSmarts); increase awareness of mental health, testicular cancer risk and prostate cancer risk (Movember); educate Australians on the impact of alcohol during pregnancy (FARE), support mental health and addiction treatment services (Turning Point). advance gender equity in business leadership (Women & Leadership Australia; assist rare disease advocates (Rare Voices); minimise alcohol and drug harm (Alcohol & Drug Foundation); connect NDIS participants (Kinora); research the prevalence of vaping content aimed at young people (VicHealth); fellow B Corporations (Australian Ethical Super); build a community with and for new teachers (Teach for Australia).
Giving
At Quiip we aim to donate at least 1.1% of our revenue (not profits) to non-profits.
"This is not philanthropy. This should be a cost of doing business on this planet."
- Patagonia
The recipients of our giving commitment this year were as below:
If you are interested in our social media and online community management services, our B Corp certification, our people and culture or other — please get in touch.
