Mayra Tinoco
COO, Everymind
📍São Paulo/Brasil
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
I believe companies need to bridge the gap with their employees, customers, and partners by fostering diverse spaces for dialogue, inclusion, collaboration, and innovation—shaping the world we want to live in 10 years from now.
Additionally, companies must recognize that they are part of a local and regional community, where small actions to promote integration and create opportunities today will have a lasting impact in the years to come.
What’s the legacy you hope to leave for future generations?
I hope to help more girls gain access to education and resources in STEAM from an early age, breaking down barriers and increasing diversity in the field. Empowering girls to DREAM of making the world a better place through technology is truly powerful.
If you could choose one word to define your leadership style, what would it be and why?
EMPOWERING. I actively listen, connect people, and align strategies to achieve results. My focus is on opening doors for my team, ensuring they have the opportunities and support to grow and thrive.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Be patient and persistent in claiming your voice and space with integrity. Find your allies and stay open to lifelong learning. Always express gratitude and pay it forward to the next generations. Have some fun on this journey!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
We are expanding our operations and hiring our first team members in Colombia—all women, all software engineers. I’m excited to meet them, open doors, and learn from each of them along the way.
Be patient and persistent in claiming your voice and space with integrity.
