Giving Tuesday, the global movement to encourage and celebrate philanthropy and a commitment to social impact was founded in 2012 as a response to the consumption-heavy holiday shopping season. The goal is to inspire the same excitement that might be had when purchasing the latest electronics and apply it to supporting nonprofits and other charitable organizations that work to improve our world.
In 2020, Giving Tuesday generated $2.47 billion in support, a 25% increase over 2019 and a clear indication that despite our collective health, economic and environmental challenges, people remain committed to giving back. The news is worth celebrating, but given the scale of our global challenges, the need to mobilize more action and funding for social impact demands that we scale our ambition beyond a single day dedicated to fundraising and volunteering. What if every day was Giving Tuesday?
Corporations Can Have Transformative Social Impact - Beyond Giving Tuesday
Companies around the world participate in Giving Tuesday because it provides an excellent opportunity to align the corporate brand with doing good, promote corporate giving to consumers, and encourage employees to take action on the company’s social responsibility agenda. As a result, companies gain tremendous brand lift, increased employee engagement and other benefits -- in 2020 alone it is estimated that Giving Tuesday generated $72 million in earned media and 3 billion impressions on Twitter.
The Fortune 500 spend 6.4% of total revenue on marketing and customer acquisition, which is nearly $1 trillion. Compare that to corporate giving in 2020 which decreased 6.1% to only $16.88 billion dollars. We know that customers are 4 times more likely to purchase from a brand with purpose and a clear impact strategy. And, we know that there is a $100 trillion funding gap for the world to meet the 17 UN Sustainable Development Goals by 2030.
Imagine creating billions in new funding for charities, and trillions in new value for your company through improved brand equity, increased employee retention, improved ESG scores and more.
Transforming Daily Operation to Include Social Impact
Research by Boston Consulting Group revealed that Social Impact is 13X more valuable to buyers than other traditional sales incentives. At Givewith, we make it easy to embed social impact into your company's existing commercial activities – like buying and selling – so your teams can achieve their goals while helping to accelerate positive social and environmental impact, without any additional cost. By redirecting just a small portion of the billions spent on marketing, advertising, client acquisition, and discounts, companies using Givewith create shared value for business, people and planet.
Allowing the ideas behind Giving Tuesday to permeate into the way that companies conduct business on a daily basis is the fastest and most effective way to meet the world’s need for social, environmental, and economic transformation. To learn more, visit www.givewith.com
