Jori Vila
Founder & Managing Director, Oz Marketing
📍Tirana, Albania
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can drive meaningful social impact over the next decade by being intentional in introducing their staff and organization to various aspects of social responsibility. This starts with integrating corporate social responsibility (CSR) into the company culture—not as a checkbox activity but as a core value. Businesses should educate employees on social and environmental issues, encourage participation in volunteer programs, and create opportunities for them to contribute in meaningful ways. When employees understand the broader impact of their work, they become active participants in driving change.
Beyond internal engagement, companies should leverage their expertise and resources to create long-term impact. Whether through skills-based volunteering, sustainable business practices, or partnerships with nonprofits, businesses have the power to address pressing social challenges while also strengthening their brand and workplace culture. By embedding social responsibility into daily operations, companies ensure that their contributions are not just momentary gestures but lasting commitments that shape a better future.
What’s the legacy you hope to leave for future generations?
I hope to leave behind a legacy of bold creativity, integrity, and purpose-driven communication. My journey in marketing, branding, and entrepreneurship has always been fueled by a deep belief in the power of storytelling—not just to sell, but to inspire, educate, and create meaningful change.
Through Oz Marketing, I envision a future where businesses and individuals embrace their unique voices, crafting brands that are not just profitable but also impactful. I want future generations to see that success is not solely measured in numbers but in the value we bring to people’s lives, the connections we nurture, and the authenticity we uphold.
Moreover, I hope to empower young professionals, especially in Albania, to dream bigger, think globally, and act with confidence. I want them to know that great things come from those who dare to challenge conventions, embrace continuous learning, and remain fearless in the face of change.
At the heart of my legacy is a simple yet powerful belief: Human creativity, when guided by purpose, can shape a better world.
If you could choose one word to define your leadership style, what would it be and why?
Empowering.
I believe leadership is about creating an environment where people feel confident to take initiative, think independently, and push boundaries. My role is not to dictate but to inspire, guide, and provide the right tools and vision for my team to grow. When people feel empowered, they bring their best ideas, take ownership, and drive meaningful impact—not just for the company, but for themselves and the community around them. True leadership is about building others up so that success becomes a shared achievement, not an individual one.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Own your voice and build your personal brand with intention.
As a woman leader, your personal brand is your power, it’s how you show up, the values you stand for, and the impact you create. Don’t wait for opportunities to be handed to you; position yourself as an authority, share your expertise, and make your voice heard. Be bold, be visible, and don’t shy away from the spotlight. The next generation of women needs to see leaders who are unapologetically themselves, breaking barriers and setting new standards. Your story, your vision, and your presence matter, make sure the world knows it.
Own your voice and build your personal brand with intention.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m most excited about the next phase of growth—for myself, my business, and the people I work with. Professionally, I look forward to expanding Oz Marketing beyond my personal brand, building a team that thrives on creativity, strategy, and meaningful impact. Watching ideas turn into successful brands and businesses is what fuels my passion.
On a personal level, I’m embracing the journey of continuous learning and new challenges. Whether it’s stepping into new leadership roles, exploring fresh opportunities, or simply pushing boundaries in ways I haven’t before, I’m excited for what’s ahead. The best part? The unknown possibilities that come with every bold step forward.
