Cruise is an all-electric autonomous vehicle company building the world’s most advanced self-driving cars. In April 2021, Cruise formalized its signature social impact program, Cruise for Good, by joining Pledge 1% and pledging to use its fleet to serve local communities in need.
At the heart of their program is partnerships with local organizations and leaders who best know the communities they seek to serve. These partners have helped Cruise understand how to most effectively have a positive social impact. Recently, the company teamed up with the Houston Food Bank, to address food insecurity which affects 1 million Houstonitans.
Partners are also involved in the Cruise for Good Advisory Board, which informs Cruise’s social impact strategy and investments. The Board meets two times a year and also convenes in smaller working groups as needed to provide Cruise with direct and deep connections to the local communities they serve.
Partners can be a great resource for companies looking to formalize their social impact program. Read more about how this strategy has helped Cruise in their case study below.
