Charly Stone
CEO, Cure EB Foundation
📍Melbourne, Australia
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
I think companies should be doing more to create inclusive workplaces with fair pay, mental health support, and opportunities for growth. It’s happening slowly, but not everywhere—and definitely not enough. Companies could increase their partnerships with charities and leverage social relationships not only to fund vital change for a better future but also to utilise the support and resources that make this easier. Why work harder when you can work smarter and help multiple communities succeed in the process?
Further funding of vital programs—such as medical research, mental and physical health initiatives, human and animal rights organisations, and local community programs through volunteering and education—would be a huge step in the right direction to ensure we continue progressing. Purpose-driven innovation will also be key in the development of products and services that can create large-scale impact, tackling global challenges like healthcare and accessibility.
This all goes hand in hand with something I think we all need to work on—transparency, ethical governance, and impact investing, which will help ensure long-term, meaningful change. If more companies used their influence to advocate for policies that promote sustainability, human rights, and social justice, we’d all be better off. I’m a firm believer that when businesses prioritise people and the planet alongside profits, they don’t just do good—they create a future where everyone thrives.
What’s the legacy you hope to leave for future generations?
I have dedicated my life to the not-for-profit sector, raising millions of dollars for incredible charities. My legacy is one of giving back—helping to build strong foundations for future generations. I strive for a safer, more supportive world where no one is left behind and where fair and equal opportunities give hard-working individuals the chance to create their own success. The legacy I want to leave is a testament to the idea that anything is possible. No matter what life throws your way, you can achieve incredible things—and you don’t need to be born into generational wealth to have that opportunity.
If you could choose one word to define your leadership style, what would it be and why?
Enabling. I believe in enabling people to be their own leaders. I don’t micromanage—I want each person who reports to me to have the confidence to make decisions with conviction, embrace opportunities, and continuously progress in their personal development. Happy staff aren’t just motivated by perks like free gym passes or a day off for their birthday; they thrive under strong leadership, autonomy, and trust. They need to know that I wholeheartedly support their decisions—right or wrong—and that I stand with them. The best lessons often come from mistakes, and true leadership means having your team’s back through it all. That’s why they’ll follow you into any new adventure, driving success for both themselves and the business.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Don't give up, and believe in yourself. There will always be people who want a share in your success—so surround yourself with a strong network of leaders, travel, and immerse yourself in different cultures. Never ask someone to do something you wouldn’t do yourself, and enjoy every moment possible. Challenges will come, but keep your chin up and laugh them off. How you handle yourself and your emotions under pressure is what people will remember. Be the woman who lifts others up, faces every challenge with a smile, and isn’t afraid to get her hands dirty to turn her dreams into reality.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
Professionally, I’m excited to continue building on my networks through the various growth strategies set to roll out throughout 2025 for the Cure EB Foundation. I have some huge goals ahead, and achieving those milestones really gives me that warm, fuzzy feeling that keeps me motivated. In my limited downtime, I look forward to walking my dogs, relaxing with my family, and finally locking in a holiday to visit the UK—my home where I grew up. It’s been far too long since I’ve been able to catch up with family and friends, so I’m truly excited for that overdue reunion.
No matter what life throws your way, you can achieve incredible things—and you don’t need to be born into generational wealth to have that opportunity.
