12 Days of Tips - Day 10: Ensuring product pledges create impact

Lindsey_P1 — Tue, 04 Jan 2022 14:46:51 GMT

My social impact tip: ensure your products/services are optimized for nonprofits or the clients/communities you are serving.

Consider the expert insight that was shared in the Product Playbook: "There's that moment where you have to decide 'who is it for?' You could internally create the best strategy and custom products for nonprofits, but if they don't know what to do with it or lack the resources to support it - that will not create impact."

Consider this example from @LaurenCoberly :

"For companies venturing into product donation, it’s key to understand that success is not signing up nonprofits for your technology — it’s ensuring their success with your technology. At Box, we support organizations throughout their lifecycle by pairing pro bono volunteers with organizations, developing training courses and nonprofit resources, surveying, and holding an annual forum with our executives and nonprofit customers for feedback. Ultimately, real success is measured in the outcomes and impact an organization experiences utilizing your technology."

Thus, it's important to optimize your products/services for who you are serving. Your product pledge could be an investment of engineering resources to develop the features, functionality, tools/templates, training, and/or services required to enable non profits to effectively use your product.

Wishing all social impact success in the new year! 🎉

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12 Days of Tips - Day 10: Ensuring product pledges create impact